In today’s infographic, we showcase the culmination of years of in-depth research from Doblin, an innovation-focused firm now owned by Deloitte.Īfter examining over 2,000 business innovations throughout history, Doblin uncovered that most breakthroughs don’t necessarily stem from engineering inventions or rare discoveries. While these protective moats can arise from a number of different sources, in today’s information economy they most often arise from the power of innovation.īut where does innovation come from, and is there a universal framework that can be applied to help consistently make big breakthroughs? The 10 Types of Innovation
To avoid perfect competition, companies must strive to build an economic moat that gives them a sustainable competitive advantage over time. It’s inevitable that every company must be out there battling for market share, but you don’t really want to be in a situation where the competition is so stiff that any potential upside is eroded away in the process-―a scenario known as perfect competition in economics. The Art of Discovering Breakthrough ProductsĪs venture capitalist Peter Thiel once put it, “competition is for losers”.
