And, unlike a video, GIFs generally have small file sizes, allowing them to load faster and with better quality. Better yet, GIFs can significantly improve the user experience on your blog or website. Unlike static photos or videos, GIFs are quick and easy to make, and they require no additional software or plugins.
Who said GIFs are just for fun? They’re incredibly useful for businesses and marketers.Īside from social media, companies are incorporating GIFs in paid advertising campaigns on social media platforms, in customer support articles on their website, on landing pages and microsites, and in email marketing campaigns. Author’s Note: This post on how to make an animated GIF (without Photoshop) was updated to include information on how to add GIFs to Facebook, Twitter, and popular content management systems.
